Major announcement!

From Chris Henger – Group Product Manager – Google Affiliate Network
“We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.”
More details can be found at the Performics Blog

I think this is great news for our industry and will help get affiliate marketing more into the mainstream. I’ve watched DoubleClick Performics grow by leaps and bounds over the past year and knew the Google acquisition would really expand their network. With this announcement they should grow even faster and stronger. It’s going to create increased competition for the other networks. Competition can be good and is often a catalyst for positive change!
CONGRATS to Chris, Kristen and the rest of the DoubleClick Performics team. I’m sure this is a very exciting day for all of you!
resourse
http://affiliate-blogs.5staraffiliateprograms.com/1554/google-affiliate-network.html